Ubuntu's Circle of Friends Gets Smaller - Brand New


The new style in Ubuntu is inspired by the idea of “Light”.We’re drawn to Light because it denotes both warmth and clarity, and intrigued by the idea that “light” is a good value in software. Good software is “light” in the sense that it uses your resources efficiently, runs quickly, and can easily be reshaped as needed. Ubuntu represents a break with the bloatware of proprietary operating systems and an opportunity to delight to those who use computers for work and play. More and more of our communications are powered by light, and in future, our processing power will depend on our ability to work with light, too.
Visually, light is beautiful, light is ethereal, light brings clarity and comfort.
— On Brand at the Ubuntu Wiki
As the cornerstone of the old and new identity is the “circle of friends,” an icon showing three abstract human figures coming together to form a whole. A lovely concept. A terribly tired visual cliché. And, in this case, one tepidly executed and forgettable that has not evolved in the least for the new identity. What is worse is that now that it is significantly smaller in relationship to the typography, the shapes become indistinguishable. But let’s assume that the “circle of friends” has enough equity within its community to survive at that size, then at least some technical assistance should have been provided to make it more readable and scalable — perhaps not to the exhausting degree of Firefox, but in that vein.
In terms of typography, I surprisingly liked the old one, or at least the combination of these particular letters, since the full font is kind of half-cooked. The new type is more techie and gadgety, rarely a good thing, and it doesn’t quite work here, as it breaks the harmony of the characters with those pointed corners. And being so big, the typography would have to be so much more interesting than this.
In contrast to underconsideration, I found Ubuntu's new typography beautiful, calm, & professional compared to the humble, comic old one. Though it looks gadgety, it's kind of distinct in letter form and is, I believe, recognizable when applied to different medium. But I have to agree that the symbol really was reduced. Looking at the symbol of the "spread ubuntu" & "ubuntu forums" logos, it isn't that legible enough.
But It's all clear. Flat is way more effective than glossy & bevel. And all-in-all the redesign/realign was a very good move by the Ubuntu the team. I can't wait to actually use the release 10.4 using this brand new Ubuntu identity.
Thanks to ragingfx for the heads up.























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